Cynicism aside, this ad is brilliant. But these brands bravely stood their ground because it was the Right Thing to Do.
It is apparently also an ingredient in some weight loss products as hydroxycitric acid. Oz promoted it and continues to assert that garcinia cambogia is an effective aid to weight loss. The claims for weight loss are nothing short of outlandish and there is real science that suggests the whole thing is a hoax.
Studies that claim to have found weight loss were carried out on animals.
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